Privacy Policy

1. General

STORCK USA, L.P. (hereinafter referred to as "Storck", "we", or "us") takes the protection of your personal data very seriously and this Privacy Policy describes how we collect, use, and share your data in accordance with applicable law.

This Privacy Policy applies only to the Storck website where it is posted (the "Services"). If links to other pages online are found on our websites, this Privacy Policy may not apply to data collection and usage on the linked pages, as Storck does not have any kind of influence on any third party's set up of its website or the content it hosts. This applies, for example, where you click on the “Where to Buy” feature for products listed on our Services websites. When you click on and use the “Where to Buy” feature on any Services website, which is a feature and application controlled and operated by a third party, you agree that your use of that function and related sharing of data is subject to that third parties’ terms and not this Privacy Policy. Those terms can be found here.

2. Type, scope and purpose of data collection, usage, and sharing

2.1 Data Collection

Storck collects, uses, and shares the following individually identifiable information ("personal data") according to your actions on our website or your direct interactions with us:

  • Identifiers and Characteristics: name, postal address; e-mail address; telephone number; and
  • Network Activity & Device Information: your IP address; website usage; and general geolocation data.

To the extent you choose to provide additional categories of personal data about yourself or others to Storck as part of your interactions with our website or services, such as photographs or statements/opinions, we will collect, use and share such personal data in accordance with this Privacy Policy. We may also draw inferences based on any of the above personal data to facilitate the purposes of use described below.

Storck will collect, use and share such personal data in accordance with this Privacy Policy. To the extent the personal data you provide to us relates to another individual, you agree that you have obtained that individual’s consent to provide such personal data to Storck.

We do not knowingly collect personal data from children under the age of 13, and users under the age of 13 should not submit any personal data to Storck.

2.2 The business purposes for which we may use your personal data:

Website usage

When you visit our website, temporary connection data (IP address, Cookies, last visited URL, time and date, files accessed) is recorded. We may save, use, and share this information, which may qualify as personal data under applicable law, as necessary for your visit to the website or for contractual purposes, such as when you choose to participate in website competitions. We also track the type and scope of the website elements accessed by you as well as the date and time of access. Such information can also be processed and used in a pseudonymized form for the purposes described below.

Marketing purposes and website optimization

On the Storck website, data is collected, used and shared for analytics, marketing and optimization purposes. For this, first-party and third-party cookies and analytics tracking tools (collectively, "cookies") are utilized. Usage profiles are subsequently created from these files under a pseudonym. These files are not used to identify you by name and are not combined with personal data about the bearer of the pseudonym unless you have specifically consented to these activities. IP addresses are only processed and used in anonymized form. For more information about cookies and how to opt-out of the use of cookies, please see the "Cookies and Similar Technologies" section below.

Contacting you

The Storck website may enable you to contact us using a web form which requests that you provide certain personal data. If you submit data through that web form, we will route your contact request to the appropriate business unit who may use your personal data to initiate communication with you.

2.3 Sharing

From time to time, we may share within the Storck group of companies third party service providers and authorities the following categories of information: Identifiers; Device Information.
This information may be shared in the following circumstances:

Storck group of companies

We may share your information with the Storck group of companies worldwide for the website usage, optimization, and marketing purposes described in Section 2.2 above and for other general business administration purposes. By visiting or using our Services or otherwise providing us with your information, you consent to this transfer of your information throughout our network of entities.

Service providers

We may share your information with third parties who perform functions on our behalf (e.g., hosting or operating our Services, sending email marketing communications, carrying out contests, special offers, or promotions, processing job applications, data analysis and other business support services). Except as otherwise described in the "Cookies and Similar Technologies" section below, we do not authorize these third parties to use your information for purposes other than for which it was provided. We require these third parties to maintain appropriate security to protect your information from unauthorized access or processing.

As required by law

We may disclose your information to regulatory authorities, courts, government agencies and other third parties where we believe that doing so would be in accordance with or permitted or required by any applicable law, regulation or legal process, to defend the interests, rights, and/or property of us or others, or to respond to emergencies.

Business transfers

We may transfer your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, brands, affiliates, subsidiaries or other assets.

In addition to the above circumstances, we may share your information with other parties as directed by you or subject to your consent. We may also share and otherwise process aggregated information or de-identified information that does not identify you individually with other parties.

2.4 Social Share Links

If you have an account with a social network and are logged in to your account, they can directly assign the visit to our website to your social media account. You may prevent this by logging out before clicking on a social network link, or by opting out of the cookies as detailed below. Please be aware that we have no influence on the contents of the linked websites and the data processing occurring there. The purpose and extent of data collection, processing and usage of data by the social networks as well as the setting options for the protection of your privacy can be found in the data protection information of the respective provider. You can find them here:


Pinterest Inc.

Twitter Inc.

LinkedIn Corporation

3. Cookies and Similar Technologies

3.1 Analysis for Marketing Purposes and for Website Optimization (Piwik PRO)

On Storck websites, data on your use of the website is processed with technologies from the provider Piwik PRO, namely to optimize the website and for marketing purposes, if you give your consent to this when you first visit the website. For this purpose, usage profiles that contain the data listed under section 2.1 and data on your activities on our website (in particular which pages, buttons or other elements you accessed, and when) are created under a pseudonym. The profiles will not contain, or be combined with, any data that directly identifies you (such as your name).

The processing is carried out on behalf of Storck on servers hosted by Piwik PRO GmbH,Germany.

To facilitate the usage analysis, cookies (see section 3.2) can be used to recognize your internet browser. When you visit our website for the first time, we ask for your consent to use cookies for the purpose mentioned and the usage analysis described herein. If you want to withdraw your consent, please follow these instructions.

You may deactivate the analysis of your usage data in pseudonymous profiles using Piwik PRO at any time. You have two ways of doing this. First, you can activate the option “Do not track” in your browser (please refer to your browser’s help section for further information). Alternatively, you can click the following checkbox to set a cookie that indicates your choice not to be tracked using Piwik PRO:

Please refer to section 3.2 on how you can browse our site without cookies.

3.2 Cookies

When you use our Services, we notify you that our website uses cookies and similar technologies in order to improve the functionality and to support the usage analysis for the purposes described in Section 2.2 above.

Text Messages

Cookies are small bits of code, usually stored on a user's computer hard drive or device, which enable a website to "personalize" itself for each user by remembering information about the user's visit to the website. The use of cookies enables us to recognize repeat visits from you on your computer and thus offer a better functionality of the Services. We also use functional cookies, which are necessary for the best experience of website (called necessary cookies).

You may – depending on the options offered by your browser – choose to deactivate tracking cookies in your browser settings at any time, and/or delete cookies from your hard disk via your browser menu. Additionally, you may install a plug-in onto your browser that prevents tracking and/or related cookies to protect your privacy. If you do this, however, we cannot guarantee that our Services will be fully functional.

4. Your Choices

Cookie Choices

To exercise choices regarding cookies set through our Services, see the "Cookies and Similar Technologies" section above.

5. Information for California Residents

We may collect certain categories of information about you that is considered Personal Information under California Privacy Law, herein referred to in this section as California Personal Information. Specifically, we collect and use California Personal Information about you only when it is needed to fulfil specific business and legal/compliance requirements including but not limited to the following categories:

  • Identifiers, including name, address, phone number, email address, internet protocol (IP) address, or other similar identifiers;
  • Internet or other electronic network activity information, including but not limited to, browsing history, search history, your device's unique device identifiers, operating system, usage information, cookie data, and information regarding an internet website application, or advertisement.
  • Geolocation data, including general (not precise) mobile network information; and
  • Inferences drawn from the information collected.


Storck generally sources California Personal Information directly from you (for instance, when you provide information as part of a business transaction or otherwise) and from third parties.

Purposes of Use

Storck uses California Personal Information for:

  • Business purposes, including:
    • To provide the products, information and services you request;
    • For security or fraud prevention purposes;
    • To provide you with effective customer service;
    • To provide you with a personalized experience when you use our websites;
    • To contact you with information and notices related to your use of our websites;
    • To improve the content, functionality and usability of our websites;
    • To improve our products and services; and
    • For any other purpose identified in an applicable Privacy Policy or other agreement between Storck and you.
  • Commercial purposes, including:
    • To display personalized advertising when you visit our Sites or a third-party website;
    • To contact you with special offers and other information we believe will be of interest to you;
    • To provide you with effective customer service;
    • To better understand your needs and interests; and
    • To improve our marketing and promotional efforts.

Disclosure of California Personal Information

We disclose the categories of California Personal Information identified above for business purposes to:

  • Third party service providers that perform data processing activities on our behalf, and subject to appropriate privacy and security obligations;
  • Government and other authorities as required by law;
  • Potential purchasers and other parties in connection with the sale, purchase or merger of a business; and
  • Others to the extent necessary to comply with applicable law and/or as otherwise permitted under California Privacy Law.

We share Identifiers, Internet or other electronic network activity information, and Geolocation data for the commercial purposes described above to other parties, including Storck companies, service providers, social media, and other third parties as detailed in Sections 2.3 and 2.4 above. We do not "sell" California Personal Information within the meaning of California Privacy Law.

Retention of California Personal Information

Storck retains your California Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained. Storck maintains a records and information management ("RIM") program. The Storck RIM program establishes policies and procedures for the retention of records for an appropriate duration, including retention schedules for categories of records. Retention categories may include records which contain California Personal Information, including identifiers, customer records information, commercial information, professional information. The length of time California Personal Information is retained will vary depending on the retention period of the category in which such information is contained. When establishing retention duration for retention categories, Storck takes into consideration various criteria, including tax and legal requirements for the retention of records, issues related to the exercise or defense of legal claims, and legitimate business needs.

Your Rights

Subject to certain exceptions detailed in California Privacy Law, as a California resident, you have the right to request: (i) deletion of your California Personal Information; (ii) correction of inaccurate California Personal Information; (iii) the right to know/ access the categories of California Personal Information that we collect about you, including the specific pieces of California Personal Information; (iv) the categories of California Personal Information disclosed for a business purpose; and (v) information about the categories of California Personal Information about you that we have shared (as such term is defined under California Privacy Law) and the categories of third parties to whom the California Personal Information was shared.

Exercising Your Rights

If you are a California resident and wish to request the exercise of these rights as detailed above or have questions regarding the California Personal Information collected or shared with third parties, please contact us via our toll-free number 1 800 852-5542 or email us at When submitting your request, please include the specific nature of your request, referencing "Your California Privacy Rights," as well as your first and last name, email address, and zip code or mailing address. Storck may apply any exceptions or other conditions available under law when responding to correction, deletion, or other requests. Storck will generally fulfil requests for access, correction, and deletion within 45 days of receiving a valid request. Storck may extend the respond time by another 45 days by notifying the individual of the time extension.

Do Not Share My Information

In addition to the above, California residents have the right to opt-out of the sharing of their California Personal Information, as such terms are defined under California Privacy Law. Please note that the only transfers of your Personal Information that may constitute “selling” or “sharing” by us under the California Consumer Privacy Act are certain cookie and related technologies used by the Services that are provided by third parties, as well as Pinterest’s use of cross-site tracking and your personal data obtained from clicking on Pinterest links on our website. Therefore, to exercise your opt-out right, you may opt out of the use of such cookies and related technologies via the opt-outs provided in the "Cookies and Similar Technologies" section above, and you may opt out of the use of Pinterest tags via your Pinterest settings engage in providing financial incentives for the disclosure of California Personal Information.

6. Modifications to this Policy

This Privacy Policy may change from time to time. Whenever that happens, we will post a revised policy (with a new effective date) on this site via a link from the homepage. Please check the Privacy Policy whenever you submit personal data via this site.

7. Contact Us

Upon request, and where required by applicable law, we will also provide you with details about the personal data we maintain about you, in writing, or, at your request, electronically. For any questions, complaints, or requests, please contact:

STORCK USA, L.P. 325 N. LaSalle, Suite 400 Chicago, IL 60654 USA +1 800 852-5542 INFO@US.STORCK.COM

The effective date of this Privacy Policy is 01/01/2023.